Hold Onto That V-Card...

If you’re one of those people who think Cupid is stupid, loathes love, and would rather receive a Morticia Addams-style bouquet of roses than the red velvety kind, then Valentine’s Day is probably not what you’ve been waiting all year for.

From the time we are kids, Valentine’s Day is a “holiday” we are expected to celebrate regardless if we are in love, believe in love, or even think we know what love is. We are instructed to bring in a valentine card for every person in the class, that way no one is left without one. Where is the exclusivity in that?

I am actually not a VDay hater. I think Valentine’s Day is one of the most brilliantly marketed concepts ever run with. The greeting cards conveying one’s love and affection between intimate companions, heart-shaped boxed chocolates, traditional dozen red roses, various cute stuffed animals, sexy lingerie, and of course don’t forget prix fixe menus! Bottom line, we all know Vday is also just another excuse to have sex; however on February 14, you all need to work a little haaaarder for it. Sorry guys!

But what if you don’t have someone to share this special “Hallmark Holiday” with? Right there is where marketers are going wrong…forgetting about all of us who are still singles in the city. I suggest this Valentine’s Day if your relationship status doesn’t fall under “married,” “in a relationship,” “it’s complicated,” “whipped”….whatever, don’t forget about the most important relationship you have is with yourself. Being able to love “you” and own that feeling will be the best and most original Valentine you will ever receive. Treat yourself to a special dinner, buy something you’ve been eyeing, or grab a couple of friends to fall in(toxicated) love. Embrace this VDay non-traditionally; because who is to say how Valentine’s Day should be celebrated?

Wishing you a Happy/Crappy Valentine’s Day! XXOO Dani